Why we built this

We've been building software long enough to remember when deploying a website meant dragging files into an FTP client and hitting refresh. It was instant. You made a change, you uploaded it, the world could see it. No build steps. No config files. No pipelines to debug at midnight. Just a file on a server — and a site on the web.

Then everything changed — and mostly for the better. Frameworks got more powerful, tooling got sophisticated, and the things you can build became genuinely impressive. But somewhere in all that progress, deploying got complicated. Today, AI can generate a full working website in minutes. Vibe coding is real. Yet the gap between "I built something" and "it's online" is wider than ever — filled with YAML, containers, and CI systems that feel like they were designed for teams of fifty.

We got tired of that gap. Too many hours lost debugging pipelines just to put some HTML files in front of people. So we built what we wished had always existed: a way to go from files to live website in a single step — no infrastructure, no configuration, no prior knowledge required.

Roasthive is for the developer who just wants their work online. For the freelancer shipping client sites without the overhead. For anyone who vibe-coded something at 2am and just wants to show it to someone. We think putting something on the web should feel like magic again — not like a job interview.